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Crayon

Marketing Operations Specialist

Marketing – BOSTON, Massachusetts
Department Marketing
Employment Type Full-Time

Crayon is looking for a talented marketing operations specialist to manage and scale our sales and marketing processes. You will create and manage lead management processes to help us scale; conduct and present data analysis to inform strategic decisions; and oversee our technical systems in support of enabling sales reps and marketers to be most effective. This is an opportunity to work in a fast-paced environment and have a meaningful impact across many areas of sales and marketing.

 

About the Job

  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads

  • Establish and maintain scalable processes that ensure best practices in campaign and lead management

  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact

  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

  • Monitor and maintain data quality within the marketing database

  • Work with sales, marketing, and executive stakeholders to analyze the revenue funnel, identify trends and areas of improvement, and execute on new processes to take advantage of new opportunities

 

What We’re Looking For

 

  • Smart and curious, able to pick up new technologies and tackle challenges quickly

  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting, data analysis, and communicating with data

  • Proficient in marketing automation systems (e.g. HubSpot), CRMs (e.g. Salesforce), and integrating them with other technologies

  • Ability to manage multiple projects at the same time in a fast-paced environment

  • Detail-oriented and good at seeing things through to completion

  • Technically capable, excellent communicator, and passionate about improving processes

Thank You
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  • Location
    BOSTON, Massachusetts
  • Department
    Marketing
  • Employment Type
    Full-Time
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